
Emirates marked Universal Children’s Day on 20 November with
the launch of the latest additions to the colourful family of ‘Fly with Me
Monsters’. Young travellers can now look forward to meeting Zaive, Oggie,
AirBoe, and Fangdango, who join eight original monster characters already
onboard, the next time they travel on Emirates.On the day dedicated to
encourage understanding between children around the world, the Emirates
website also showcased a special make-over with children-inspired
artwork.
The launch of the new monster-themed toys aimed at pre-school children, truly
celebrates the creative spirit of young globalistas with their unique names
coming from across the globe – from Emirates’ Facebook community, employees
around the world and an Emirates’ Skywards Skysurfer member. The playful
monsters - Zaive, Oggie, AirBoe, and Fangdango have very distinct characters
and interests, and are ideal travel companions to fuel a child’s imagination.
Zaive, with a distinct yellow Mohawk hairstyle, is an ardent sports fan and is
likely to be seen at one of the many sporting events Emirates supports such as
the Emirates Dubai Rugby Sevens. Oggie is an intrepid traveller and has a
particular fondness for taking self-portraits in front of iconic landmarks,
while AirBoe is an aviation geek and plane-spotter. Fangdango, an authority on
all things cultural, enjoys reading books, listening to music and watching
films on ice, Emirates’ award winning inflight entertainment system.
“Nearly 3.5 million monster toys have been distributed to Emirates’ young
customers since their launch in 2012, and the popularity of these characters
has been very encouraging. Now, our frequent young travellers can look forward
to building their own collection of toys”, said Terry Daly, Emirates’
Divisional Senior Vice President, Service Delivery. “We work hard to create an
imaginative product tailored to children, because that ultimately contributes
to a great family travel experience.”
The new monster toys will come in two categories; Blanket Buddies - plush
characters wrapped around soft polar fleece blankets, and Seat Belt Critters -
little toys worn around a seat belt to encourage safety.
For families travelling in Emirates’ premium cabins, the journey just got more
memorable with the introduction of a dedicated range of new monster-inspired
toys exclusive to Emirates’ 35 lounges around the world. An extension of Camus
from the first collection of monsters, children can enjoy using a plush
blanket, Quiksilver travel wallet and activity pack of the blue monster design,
across the network of lounges or in the dedicated children’s play area in the
lounges in Dubai.
All Emirates flights offer a selection of the monster toys for pre-schoolers,
and older children can enjoy the Quiksilver collection of travel-inspired
products co-designed with iconic lifestyle brand Quiksilver, on long-haul
flights over five hours. Young flyers can also enjoy the existing range of
children’s products including the E-kids magazine, colour pencils, branded
Emirates rucksacks and cooler bags, children’s eyeshades and the popular Dr.
Seuss books. The new toy collections combined with an updated in-flight
entertainment system ice with over 50 hours of kid-friendly TV, and a dedicated
children’s on-board menu with its own colourful livery, underpins Emirates’
commitment to providing families with a hassle-free, relaxing journey.