Wildly popular BBM chat service to remain free
Millions of Apple and Android users who are enjoying what
some have called BlackBerry's "forbidden fruit" can rest easy with
the knowledge that BBM, the company's mobile instant messaging chat
service, will remain free for the foreseeable future. BBM will turn a
profit through a combination of marketing and advertising through some
yet-to-be-launched features, such as BBM Channels. BBM Channels is a
social networking feature currently in beta testing. Once up and running, it
would allow users to amass followers and share content as well as allow
BlackBerry to tailor and target ads towards individual users. Video and voice
chatting services for BBM, which are currently available to BlackBerry users
only, is also coming soon to the Apple and Android platforms.
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